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The guides turn community assets into engines for engagement.
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The guides provide story-rich experiences that connect recreationalists with a community’s culture, heritage, landscapes, and businesses.
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The guides foster a positive engagement with place, allowing visitors and locals to create memorable, photograph-worthy experiences .
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The guides enhance the sense of belonging and pride for a place as recreationalists learn about where they recreate and live.
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The guides encourage visitors and locals to spend at local businesses, thereby having a positive economic impact on the community.
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The guides provide an inclusive experience as the guides are free of charge and suitable for a variety of recreationalists.
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The guides promote health and well-being by encouraging individuals to locomote by bicycle or foot. This allows for a more intimate and environmentally-friendly form of recreation and tourism.
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The guides help keep users safe by using routes — primarly recreational infrastructure, trails, and secondary roads — that have been vetted.
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The guides can be easily updated and distributed, allowing for real-time changes in the routes or points of interest.
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The guides allow for “drip tourism,” which brings visitors to a community throughout the year at a sustainable and manageable cadence as opposed to stressing local businesses and infrastructure by concentrating crowds into time-specific events.